Marketing Analytics
Cross-channel performance insights and customer journey analytics
Total Revenue
£45,800
+23.5% from last month
Overall ROI
514.8%
+8.2% from last month
Total Conversions
602
+15.3% from last month
Avg. Conversion Rate
8.0%
-2.1% from last month
Cross-Channel Performance
Compare performance metrics across all marketing channels
[object Object]
Email Marketing
12 active campaigns
1382% ROI
Impressions
45,000
Clicks
3,200
CTR
7.1%
Conversions
280
Spent
£850
Revenue
£12,600
[object Object]
Social Media
8 active campaigns
625% ROI
Impressions
78,000
Clicks
2,100
CTR
2.7%
Conversions
145
Spent
£1200
Revenue
£8,700
[object Object]
Direct Mail
3 active campaigns
595% ROI
Impressions
5,000
Clicks
450
CTR
9%
Conversions
85
Spent
£2200
Revenue
£15,300
[object Object]
Digital Ads
6 active campaigns
188% ROI
Impressions
125,000
Clicks
1,800
CTR
1.4%
Conversions
92
Spent
£3200
Revenue
£9,200